Knowing Search Engine Optimization |
Posted: March 27, 2018 |
Have you ever wondered how our search engines rank the websites every time we search for a keyword? Perhaps are you wondering how you can make your newly created business site visible to your consumers? Have you been eyeing to be seen in the first few pages of Google? If the answers to the above questions are yes, the answer can be achieved by doing search engine optimization. What is Search Engine Optimization? Search Engine Optimization or SEO is the process of getting traffic to a website in a natural or unpaid search results. In short, it is the process of improving the visibility of a website. All internet users have been part of this process but didn’t exactly know what it is. For business people who are aiming to expand their businesses worldwide, SEO is one of the crucial components of increasing profit. All major search engines such as Google, Yahoo and Bing have shown and ranked web pages and other content such as videos or local listings based on what the search engines consider relevant to the internet users. How does it work? The internet has a large amount of valuable information and search engines locate, sort, store and rank the value of the information on the web. To do all this, search engines had to go through a process which is its four basic functions. 1) Crawling The internet is a network of stops in the city’s subway system. Each stop is unique containing web pages. The crawler finds all the stops along the way as it crawls the entire city. The crawler or also known as the web spider is a software component of the search engine that has the ability to search a wide range of websites and collect large amounts of information at the same time. 2) Indexing It sets the order of each content of the stops based on the occurrence of the keyword phrases in each website. This allows a particular search keyword phrases to be found easily. Keyword phrases are a group of words used by an internet user to search for a specific topic. 3) Storing After indexing, it stores the content in an organized way in the database for quick and easy access. The amount of content available for the user is dependent on the available amount of space. 4) Results These are the relevant and popular hyperlinks to websites that the search engine returns when a certain keyword phrase is queried. SEO is now a very important marketing component. You might have the fanciest and the fastest website to date, however, if this is not visible to others, it is good as dead. You must be able to let the word out that your business or your website exists. No wonder many business owners are more than ready to find professional search engine optimization Los Angeles companies if they happened to be situated there. This is the kind of investment you can no longer ignore. It is important then to add SEO to your marketing budget.
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