5 Myths Small Business Owners Have About Creating Business Websites |
Posted: February 14, 2020 |
Many aspiring entrepreneurs and small business owners are holding back their businesses from achieving growth and reaching a wider audience because of their lack of websites. Today’s consumers search every brand or product on the internet before making a buying decision, and chances are they’re looking for your business online as well. You’re missing out on a whole new customer base that could potentially drive your sales to great heights. Several business owners think they can set up a well-functioning business website without the assistance of an expert developer. Others assume they don’t need a website at all. If you fall in any of these categories, it means you’ve fallen victim to some unnecessary misconceptions about owning a website. But don’t worry! We’re here to disprove five common myths about having a website and offer you some real wisdom. Myth 1: After Your Business Website Goes Live, You’ll Naturally Bring in TrafficGetting your website online is just the first step, and every entrepreneur suffers at the hand of this myth when they get disappointed by not witnessing overnight results. It’s a huge misconception that when you’ve invested in website creation, once it goes live, traffic will automatically start pouring in. Not quite though. After your website goes live, you need to follow a series of steps and practices to generate traffic and stay relevant on the web so potential customers are inclined to visit your website regularly. You need to focus on solid content creation, search engine optimization, accessibility, and user interface, amongst many other elements that define the success of your business website. Ultimately, you need a foolproof strategy that works best for your website and dedicate your efforts to it, so you can start seeing great results in your traffic. Myth 2: Only Online Businesses Need a WebsiteThis is the most widespread misconception. People believe that only e-commerce business owners who sell their products online need a business website. Traditional business owners tend to be firm believers in this myth and don’t grasp the value of creating a website. They prefer to rely on traditional forms of marketing and promotion such as word-of-mouth, banners, flyers, etc. Even in this digital age, you will notice some sitting ducks that have zero web presence and choose to stick to their preconceived notions about website creation. However, the truth is that regardless of your industry and scale, people are constantly searching for your services online. Businesses that run a professionally-designed and well-optimized website gain a competitive advantage amongst other companies in the same niche and improve their bottom line. Besides that, having a website allows a brand to build relationships with customers through user experience and converts them into sales. The more informative and relevant the website, the better the visitor retention and that’s essential for the growth of your business. Myth 3: A Website is Nothing More Than Just a LuxuryWrong! Your website will act as the face of your brand across the World Wide Web. This is where a large portion of your potential customers will stop by to learn about your business, products, and mission. When users can find you online and search for your products, they’re further convinced to do business with you. Many small businesses rely on their websites as the main source of leads and sales. Marketers can make use of search engine optimization to make their website more visible to prospects and enhance credibility. Websites are also a great relationship-building tool and help brands establish a bond with their existing and prospective customers. Myth 4: Once it’s Made, Your Work is doneMost business website owners think their work is complete once their site is live, but that’s not how it works. Operating a website requires constant supervision, maintenance, and regular updates to ensure it’s running smoothly. The quality of content, loading time, accessibility, adaptability, and responsiveness are all factors that determine the success of your website, and in turn, your business. Using management tools, entrepreneurs can identify the overall traffic, click-through rate, time spent on-site, and other metrics. These patterns help them make modifications and improvements in their marketing strategy so they’re able to gain more exposure and generate new leads. This includes making sure the website is mobile-friendly and search engine optimized so users can search for the business easily. For instance, if your business deals with carpet care across London, then customers must be able to find it through local search. This means that your website must be optimized for keywords such as carpet cleaners London, carpet cleaning, etc. so it shows up in the top-ranked results. Myth 5: Small Businesses Don’t Need a WebsiteA major misunderstanding among small business owners is that due to their small setup, it isn’t worthwhile to have a website. Entrepreneurs must accept modern forms of marketing to attract more customers and boost sales to expand their business. A website can be a small business’s gateway to unlocking a larger audience and gain massive exposure on the internet. One of the major benefits of creating a website for a small business is that it boosts your brand’s credibility so consumers can trust you easily. People are more likely to engage with a business they trust and when they find your website, they’ll show more interest in your products and services. Additionally, a vast majority of consumers go online to find a local business which is why every other company is investing in website creation. Consumer behavior has shifted to embrace the digital age, thus they rely solely on digital technology when they wish to learn about or purchase a product. If you want potential customers to choose your business, then you absolutely need a website. In conclusionIt is advisable to not believe hearsay and conduct thorough research on the matter on a personal level. It’s best to take these prevalent misconceptions with a grain of salt because most of the time they’re made without any inquiry or fact-checking. Business owners, aspiring and existing, should do their independent research and come to the conclusion themselves that how an active website can give their small business extensive exposure, and then make an informed decision for themselves.
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