Meerkat has proven to be the most likely and powerful social equipment to use in marketing. It has led to the growing and improvement of businesses operations. The use of meerkat strengthens the social relationship between audience and the marketer since it gives them opportunities to view the world from their perspectives.
How to use meerkat or periscope in marketing
- Creating own Twitter account-meerkat is linked to Twitter. For one to carry out online marketing, he or she must have a twitter account which is active. The account enables one to post his or her advert. To make the account more effective and efficient, one must have many followers. In this case, meerkat ensures that there is consistency in adverts posted to capture many consumers. A Twitter account enables a person to get feedback and know the rate at which a product is performing in the market when compared with other products. The application tries to bridge gaps and increase the number of followers. The Twitter account created enables one to communicate with other operators viewing the stream.
- Develop own brand- this aspect means that marketers are supposed to define their brand by developing an own mode of transmitting the advert to the buyers. Marketers should not attach their videos into other marketers’ videos since it may disrupt the audience and make the post fail to convey the expected message. As a matter of fact, a message becomes more convincing when broadcasted using its channel. Additionally, developing own brand makes a marketer to focus more on his or her brand.
- Carrying out products and service demonstrations-marketers are supposed to create videos for use in the discharge of live demonstrations. Videos are meant to be developed weekly and monthly during the launch of a new product. Developed demonstrations are supposed to contain detailed information to capture audience attention. Live demonstrations are expected to be interactive to answer questions about quality and quantity of the products offered. As a result, a marketer can showcase product characteristics, packaging, ingredients and how it is used.
- Creation of a mailing list of the products and service. Meerkat or periscope gives one a chance to broadcast. During broadcasting, a marketer can ask viewers to provide their email addresses to enable him or her to key in addresses in the database. In this case, a marketer will be able to send messages to many viewers making him or her to have a broad coverage of the customers.
- Focus on developing new visual storytelling methods marketers are expected to craft new graphics which are compelling when broadcasting. Promoters are supposed to maintain appealing brand guidelines to inspire their audience. Developed visual stories are meant to engage the audience in receiving immediate feedback.
Benefits of using Meerkat
- Enhances instantaneous participation - Meerkat ensures there is real-time involvement of customers in marketing besides creating opportunities for hosting consumer testimonies due to live streaming.
Conclusion
The use of periscope has changed the face of digital marketing since it creates a platform for live streaming.
Author Bio:
The author of this guest article is Stella Jack. She has a Master’s degree in Information Technology and she is a video artist and work online with animated explainer video companies as well as she has been supporting the use of meerkat in online marketing. You can also follow her at Facebook, Twitter and G+.
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