What makes a website great? |
Posted: March 12, 2019 |
It is not the website colors or the appeal that makes it great but how user-friendly it is and its ability to convert visitors to customers. The bottom line is the return on investment and therefore, the website should be able to help you achieve the highest income. This would be achieved by the strategies that you as a business owner, have and especially, when it comes to digital marketing. You must ensure that you get the best designer who would help you develop a responsive website, one that converts and is user-friendly. Follow through and see what makes a great website. A clear identity Identity is what sells and for the online viewers to easily identify your site and the offerings, the name of your brand and the logo must be clear. Imagine when you are surfing the internet and come across a site that looks obscure; the design is cluttered with banners and ads so that even the important information gets lost. This would keep you off and even if the company has good stuff, you will have to look for another. Thus, you must ensure that your identity is visible; your text should also be brief and precise. You don't need to use so many buzzwords to tell your customers what you do, just say what you do in simple language. First impressions matter and whatever the prospects see during their first encounter with your site is what counts- make it simple for them! Choose a solid domain name The competition getting stiff when it comes to choosing good domain names. If another brand has an address that is closer to yours or even different by a few digits, you’d better look for another one. Do not give in to the urge that says, “You can add a hyphen”-nope. Here you may find yourself losing customers to the competition. The most important thing here is to get creative, with the assistance of a web design UK Company, get a brand address that will help you stand out and that which customers can identify with. Remember, domain names don’t have to be complicated, choose a simple, unique and memorable one. The contact information should be visible As your customers navigate through the website, it should be easy for them to get the contacts of the relevant people in your company. Many organizations have the contact page at the top right where you can easily go to. Web patrons and surfers have a very short attention span and therefore, do not make it hard for them to access your contacts. Remember, by contacting you directly, it is a sure way of a closed sale, which is your ultimate goal. Again, ensure that the information given is sufficient for the customer to reach you; give the phone numbers, the email or any other contact that is common for communication. Perfect navigation Immediately an online viewer visits your page, they want to be assured that they can scan through the information on all your pages easily. Ensure that the key pages like services, contacts, products and such are easy to locate. Do not make it a puzzle, just like it is easy to find a building in town using the ‘GPS’, so should it be for the online users to get through your site. Remember, if your site visitors cannot easily navigate through your pages, then they have an option, to try your competitors’ - be the best! Well designed pages Generally, a website should be easy to browse through; it should have the right links, callouts, and the products should be easy to locate. The information on the site should be informative and presented in an attractive way. Let the users feel comfortable with the information and at the same time, admire the quality of the design work. Quality content Content is key, it will determine the kind of customers you attract. Thus, you must ensure that you have fresh, clear and regular content. Your site visitors have a very short attention span and therefore, if you are to attract them, you must make sure that the content is clear and succinct. Remember, good content is also a perfect strategy for SEO. If you want to make your site memorable and keep the customers coming back for more, then you have to be deliberate on your content. Let the content have reliable backlinks and do not leave gaps that would make the visitors want to get answers from another site-be thorough in your presentation! To achieve this, you should be ready to spend some bucks to get fresh content on a daily basis. The security How would it feel when you have spent your fortune in constructing your site and someone takes advantage of it?Too bad, isn’t it! Thus, you need to use strong passwords for your site. Again, depending on the platform on which the site is built, let your web design Company or host update the site regularly. This would ensure that fraudsters have slim chances of having their way. When constructing a website, you have the opportunity to do your best and outsmart the competition. Get an excellent web designer who has good experience to design for you a site that will pull visitors and easily convert.
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