New technologies, customer behaviours and methods drive ecommerce website design year on year. But, the fundamental elements of an ecommerce site remain the same because people still buy with their eyes, as well as, experience. However, it is important that online stores invest in refining their site designs with the latest trends in order to spur sales and boost revenue.
If you are thinking of building or redesigning your ecommerce website, here are some of the influential trends that you must consider. # Guided selling When shopping online, a customer has so many options to choose from that it is easy for them to feel lost and overwhelmed. This is where guided selling comes to the rescue. Guided selling is an interactive guide that assists customers in making their buying decision. These guides consist of questionnaires made up of targeted questions based on a customers’ previous buying or browsing history. Whilst the customer answers the questions, the guide provides an explanation to varied options in an attempt to educate the customer on the available possibilities. As per the customers’ answers, the guide presents him or her with the choices that best suits his or her needs.
Read more at blogspot.com
|