Plan the perfect product launch |
Posted: February 18, 2019 |
It will help you create buzz around the product, and it will allow you to connect with your clients. In case you want to list the new product on sale during the event, it can even help you acquire some sales. The main purpose of the event is to get people talking about your product and about your brand. You want the audience to talk about your company both during the event and after the product launch. A product launch event is one of the smartest moves you can make if you want to market your brand. Both small and large companies have great benefits if they succeed to host a successful event. Here is a guide to help you plan a memorable event. Decide where the event will take placeWhen you decide the venue, you have to make sure that people’s attention will not be distracted by the place; you want the emphasis to be on the new product you launch. It is recommended to find a venue that can be associated with the product. If you are producing software products, you should rent a venue that is regularly used by IT companies. In case the office building is large enough to host this type of event, you can use it to organise the product launch. Make sure the venue is located close to your guests, because they do not want to lose time to get to the event. Establish the event timingBefore renting the venue, you will have to decide when you want to have the product launch. You have two options; you can either hold it on the day when the product is released on the market, or as a teaser, several days before the product gets in stores. In case you prefer the second option, then you will have to make sure that you do not have the event too early. The purpose of the product launch is to get anticipation at its peak, when you release it on the market. The launch of the event should be timed according to certain events that happen throughout the year. You will have to decide what segment of the market it addresses, and if it is the perfect gift for Christmas or Valentine’s Day, you should launch it with a few weeks prior to the occasion. Choose the theme of the eventThe theme of the event should be related to the type of product you release. In case, you cannot find something related to the product, you should choose a theme representative for the industry. If you plan to introduce on the market a digital marketing software, then the theme of the event will be online marketing. You can plan activities like media marketing lectures, and SEO workshops, they will introduce your guests to the industry. When you choose the theme of the event, you will have to make sure that all the materials you use reflect it. Start with the display boards; customise them with information related to your business. The content printed on the exhibition display stands should accurately describe the product and the values of the company, you are running. The display stands can also be used during seminars and workshops. You will want to organise this type of activities during the product launch, if you need to explain to your audience how they can benefit from the advantages of the product you launch. Promotional products are another way to promote the theme of the event. You can offer the guests pens, bags, notebooks and other products they can use on a daily basis. Handle the entertainment part of the eventThe main purpose of the event is to be informative, but this does not mean that you cannot include some entertainment elements, to make it memorable. When it comes to entertainment, you have multiple options from which to choose. RAL Display Stands recommends taking advantage of the display boards you can find online. If you order white ones, you can ask the guests to leave you a message on the board. Ask them to share their opinion on the product you promote. You can later use the boards to exhibit them in the hallway of your office building. Their messages can serve as reviews for your company; everyone can read when they visit your headquarters. Another option is to use the amenities the venue is offering. The majority of venues come with a large dancefloor; you can select a couple of songs to create a playlist. People love to dance; you can offer them this opportunity if you provide them the music. If you want to impress your guests and create a long-lasting impression, you can hire a stand-up comedian to create a speech and incorporate your brand and product in their lines. If you want to engage the guests, you can organise a contest. The greatest benefit of a contest is that it directly promotes the brand and product. The prize of the contest will be the product itself, or determined access to the product for the lucky winner. Announce the winner before the event ends; this strategy will help you keep the guests engaged with the event for a longer period of time. Share the event on social mediaBefore holding the event, it is advisable to check social media platforms and to see if people are interested in buying the product you are offering. In addition, you can use social media to market the product launch, it will inform people of the time, venue and guests of the event. The days following the event can help you reach new audiences. The pictures and videos from the event can be used to build social media activity. Use hashtags and send out newsletters to show your clients how the event went. Send your guests photos you have taken during the event, to show your appreciation for their participation.
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