Retail spaces, no matter how big or small should always work with London shopfitters when designing the layout of their space. Even if at first glance the layout of a shop doesn’t seem like a major concern, experts in marketing and sales believe otherwise. Anyone who has entered a cramped and congested shop will immediately feel uncomfortable and leave before making a purchase, no business wants this to happen.
No retailer should fall victim to bad floor plans and layouts which will affect profits negatively. If you are still unsure about working with expert shopfitters London, here are some excellent reasons why you should give it a try:
Reason #1: Customer Satisfaction
Of course, the goal of any retailer is to provide their customers with the items they want. Since most customers do want to go on a scavenger hunt while shopping, designing a shop layout that is intuitive and considers customer satisfaction will help drive up sale.
For example, about 80% of all shoppers instinctively turn right when they enter a store. London shopfitters use this to your advantage as designers can dedicate the first right turn from the entrance as a display for sale items. Best of all, customers who can easily find what they are looking for in a shop are more likely to come back.
Reason #2: Encourage A Natural Flow
Customers, although they might not be aware of it, tend to follow a natural flow when shopping. Take for instance a trip to the grocery. Shoppers will start with non-perishable goods as they walk through the different isles until they end up in the frozen and refrigerated section.
A flaw in the layout where the arrangement of items does not have a flow will result in several frustrated customers. They are less likely to return to the shop due to their bad experience while shopping.
Reason #3: Minimising Floor Congestion
The right floor plan for a retailer’s specific needs does wonders in minimising or even fully eliminating congestion during peak hours. The best shopfitters London will take into account the actual floor space available, the expected number of customers during peak hours and draw up plans to reduce crowding.
Customers will begin to notice how convenient it is to pay for their items and the lack of congestion, even when the shop is full. This will encourage them to prioritise your business which will improve sales drastically.
Reason #4: Easy Inventory
Shops that have expertly designed floor plans are also helpful for management when it comes to inventory and checking stocks. Placing products in all the right places prevents over and under stocking goods, saving the shop a lot of money along the way.
An Investment That Pays For Itself
Whether or not you want to drive up sales, satisfy customers, or simply just save money from inventory errors, investing in an excellent floor plan for your shop is worth it. As soon as the new store design is implemented, you’ll quickly notice all the positive changes it brings with it.
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